The goal for Arts Free Press is to be the main site for the low to mid tier Performing Arts Organizations across the US to be ‘The Place’ to advertise their upcoming performances as well as to utilise the site to get audience feedback via real people reviews. With a long standing relationship with the community OnStage (Publications) hope the new site will grow to a subscription model for the Performing Arts Organisations. The company already has a network of over 90 performing arts organisations that distributes over 3 million programs each season and boasts a readership of millions more.
Originally approached to refresh the brand and create the interface to the new site we eventually took on the whole site build. Having already chosen the WordPress platform on which to build the CMS several new plugins were created to manage certain aspects of the site including location based content.
Miles Away From HQ